We start with the practical needs of stores, the traditions represented in our catalog, and the requests we frequently receive from retailers. Each new item must complement the existing range without making it confusing.
Good sourcing begins with the product itself. We look at its name, its heritage, its format, its place in an assortment, and how it can be explained to the customer. An oil, a powder, a plant, or an accessory is not equally appealing whether it complements a range that is already in demand or simply adds a variant that is difficult to distinguish.
This approach to the catalog allows us to prioritize products that genuinely enrich the shelf: core products, sought-after specialties, complementary formats, and products that can naturally fit into the ranges already in place.
We prioritize partners with whom regular follow-up is possible: actionable product information, stable packaging, clear communication, and the ability to replenish the items that find their audience.
Continuity matters as much as the initial discovery. A store needs to be able to build a range over time, replace sold items, and restock the products that work without starting from scratch with every order.
Build coherent ranges
Sourcing makes perfect sense when it allows us to create cohesive collections. We therefore develop ranges centered around well-defined themes rather than accumulating unrelated products.
Among others, you will find Magia Vera, House of Conjure, Ocha and Athanor. Our Our Brands page allows you to browse all the ranges we distribute.
Check the terminology and context of use
In esotericism, two products that appear similar may belong to different traditions or be known by several names. We therefore pay particular attention to their names, stated compositions, associated uses, and how each product is positioned in the catalog.
The goal is simple: to enable the retailer to present a product with clear information, without mixing up traditions or turning a specialized product into a generic one.
Think about replenishment from the sourcing stage
An interesting product is only commercially viable if it can be continuously monitored. We therefore aim to build ranges that can be replenished and expanded gradually, with formats suited to stores and quantities that allow for manageable inventory control.
This approach makes it possible to introduce a product family, monitor its turnover, and then increase quantities for the products that are genuinely performing.
Are you looking for a specific product?
The catalog continues to evolve based on new products that become available, as well as requests submitted by stores. If you are looking for a plant, preparation, brand, or format that is not in the catalog, you can let us know via the contact page.
Recurring requests help us identify the products that warrant further investigation into new suppliers or the development of an existing range.